4.17.2009

SHISEIDO MENS LINE

Ok, there was a day when men's personal care consisted of Ivory Soap and Old Spice. Times have changed and men are seeing that women are caring more for themselves and looking better than ever (and better than them). Men are getting facials, using skincare and are vigilant about sunblock when playing outdoor sports. Now, they may have come this far, but many are still not able to use the products sitting on their wives vanity tables.

Shiseido has a skin care line, designed for men, packaged in sleek white boxes and includes face wash, scrub. moisturizes, eye creams and wrinkle treatments. The scent is masculine and clean. If anyone had first hand experiences with them, good or bad, let me know. I'd love the feedback.

CLEANSING FOAM
A highly effective daily-use face cleanser that removes dirt and excess oil while respecting vital moisture. Creamy rich lather doubles as a shaving foam; ensures a comfortable close shave.

HYDRATING LOTION
A light, water-fresh lotion that delivers generous soothing moisture to just-shaved or cleansed skin. Helps preserve optimal moisture levels for a feeling of comfort and protection against roughness and razor burn

MOISTURIZING EMULSION
A creamy quick-absorbing emulsion that brings exceptional moisture and comfort to skin. Counteracts razor burn and roughness. Protects against moisture loss to leave skin feeling smooth and fit.

TOTAL REVITALIZER
A high-performance cream that energizes skin and accelerates its ability to defy dryness, dullness, fine lines, and other visible signs of aging. Maximizes skin's natural power to preserve its vitality. Brings new life to fatigued skin.

DEEP WRINKLE CORRECTOR
A high-performing face cream that corrects the appearance of deep wrinkles caused by aging or dryness. Especially effective in problem zones such as around the eyes, it awakens skin's natural powers to resist wrinkles and promotes a firmer, more youthfully vital look

EYE SOOTHER
A cooling gel that brings new vitality to eye area skin aged by the environment, computer strain or insufficient hydration. Reduces signs of fatigue such as dark circles and fine lines.

DEEP CLEANSING SCRUB
An invigorating face scrub that eliminates roughness, blackheads, and dull surface cells with triple deep-cleansing action.・Gives dull fatigued skin a look of fresh energy.・Provides triple cleansing action with large botanical scrubbing beads, microbeads, and refining granules.

ENERGIZING FORMULA
An instantly refreshing gel with an irresistible cooling sensation that helps combat signs of skin fatigue. Leaves skin feeling invigorated and lightly moisturized.

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